{"id":21611,"date":"2026-04-10T10:15:44","date_gmt":"2026-04-10T10:15:44","guid":{"rendered":"https:\/\/wordpress.yololiv.com\/?p=21611"},"modified":"2026-04-27T09:52:00","modified_gmt":"2026-04-27T09:52:00","slug":"analytics-for-ott-the-2026-startup-guide","status":"publish","type":"post","link":"https:\/\/www.yololiv.com\/blog\/analytics-for-ott-the-2026-startup-guide\/","title":{"rendered":"Analytics for OTT: The 2026 Startup Guide"},"content":{"rendered":"<article>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6ab3d9f01a7dc\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6ab3d9f01a7dc\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.yololiv.com\/blog\/analytics-for-ott-the-2026-startup-guide\/#The_3_Trillion_Reason_OTT_Analytics_Cant_Be_an_Afterthought\" title=\"The $3 Trillion Reason OTT Analytics Can&#8217;t Be an Afterthought\">The $3 Trillion Reason OTT Analytics Can&#8217;t Be an Afterthought<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.yololiv.com\/blog\/analytics-for-ott-the-2026-startup-guide\/#What_Makes_OTT_Analytics_Different_From_Traditional_Measurement\" title=\"What Makes OTT Analytics Different From Traditional Measurement\">What Makes OTT Analytics Different From Traditional Measurement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.yololiv.com\/blog\/analytics-for-ott-the-2026-startup-guide\/#The_Core_OTT_Analytics_Metrics_That_Actually_Move_the_Needle\" title=\"The Core OTT Analytics Metrics That Actually Move the Needle\">The Core OTT Analytics Metrics That Actually Move the Needle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.yololiv.com\/blog\/analytics-for-ott-the-2026-startup-guide\/#Best_Ways_to_Target_Audiences_in_OTT\" title=\"Best Ways to Target Audiences in OTT\">Best Ways to Target Audiences in OTT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.yololiv.com\/blog\/analytics-for-ott-the-2026-startup-guide\/#Best_Video_Content_Strategies_for_Startups_in_OTT\" title=\"Best Video Content Strategies for Startups in OTT\">Best Video Content Strategies for Startups in OTT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.yololiv.com\/blog\/analytics-for-ott-the-2026-startup-guide\/#How_YoloLiv_Solves_the_Startup_OTT_Production_Problem\" title=\"How YoloLiv Solves the Startup OTT Production Problem\">How YoloLiv Solves the Startup OTT Production Problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.yololiv.com\/blog\/analytics-for-ott-the-2026-startup-guide\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.yololiv.com\/blog\/analytics-for-ott-the-2026-startup-guide\/#Conclusion_The_Infrastructure_You_Build_Today_Is_Your_Moat_Tomorrow\" title=\"Conclusion: The Infrastructure You Build Today Is Your Moat Tomorrow\">Conclusion: The Infrastructure You Build Today Is Your Moat Tomorrow<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_3_Trillion_Reason_OTT_Analytics_Cant_Be_an_Afterthought\"><\/span>The $3 Trillion Reason OTT Analytics Can&#8217;t Be an Afterthought<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>TL;DR:<\/strong> Analytics for ott platforms tell you who watched, for how long, where they dropped off, and whether they converted to paid subscribers. For startups, five metrics matter most: video startup time, rebuffer ratio, content completion rate, churn rate, and trial-to-paid conversion. This guide covers what those metrics mean, how to track them, and how <a href=\"https:\/\/www.yololiv.com\/yolocast-overview\">YoloCast<\/a> helps startups build a production and distribution workflow that supports OTT growth from day one.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p>Streaming is now a massive business. The global media industry is expected to pass&nbsp;<a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/tmt\/media\/outlook.html\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>$3 trillion by 2026<\/strong><\/a>, pushed forward by AI tools, cloud-based delivery, and viewers who expect a personal experience on every screen they own. Most platforms are still guessing. Early-stage OTT operators keep making big decisions without solid data to back them up, and that gap is exactly where the opportunity lives.<\/p>\n\n\n\n<p>Platforms that track the right numbers win. They measure quality, learn what their audience wants, and adjust their content based on real signals instead of gut feelings, and those habits compound into a lead that&#8217;s hard to close. The data is there. The question is whether you&#8217;re using it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_OTT_Analytics_Different_From_Traditional_Measurement\"><\/span>What Makes OTT Analytics Different From Traditional Measurement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Traditional TV uses panel-based sampling to approximate reach. Analytics for ott platforms are exact: you know which viewer watched which episode, on which device, for how long, and whether they churned the next day. That precision lets startups make content and product decisions based on real behavior, not estimated demographics.<\/p>\n\n\n\n\n<p>Old TV ratings were slow and vague. Nielsen panels and set-top box samples gave broadcasters delayed, estimated guesses about who might have watched something, not who actually did. OTT analytics works completely differently. The moment a viewer hits play, you know exactly which device they&#8217;re on, how long the video took to load, whether it froze, and at what point they stopped watching.<\/p>\n\n\n\n<p>Every session tells a story. Those behavioral signals, analyzed properly, give you more useful audience insight in a single week than traditional broadcast research could deliver in an entire quarter. The challenge isn&#8217;t finding data, it&#8217;s knowing which data matters.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Core_OTT_Analytics_Metrics_That_Actually_Move_the_Needle\"><\/span>The Core OTT Analytics Metrics That Actually Move the Needle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Quality of Experience (QoE) Metrics<\/h3>\n\n\n\n<p>Viewers quit fast when streams run poorly. Research shows that when a video takes&nbsp;<strong>more than two seconds to start<\/strong>, viewers begin abandoning the platform, and at five seconds, that abandonment rate spikes dramatically. These aren&#8217;t soft suggestions. They are hard limits that directly affect how many people stay on your platform.<\/p>\n\n\n\n<p>Here are the four QoE numbers every OTT operator needs to watch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video Startup Time (VST)<\/strong>: Your first impression, cross two seconds and viewers start leaving.<\/li>\n\n\n\n<li><strong>Rebuffer Ratio<\/strong>: Every buffering event cuts viewer satisfaction by roughly\u00a0<a href=\"https:\/\/www.conviva.com\/state-of-streaming\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>14%<\/strong><\/a>, and three events in a single session is often enough to lose that viewer forever.<\/li>\n\n\n\n<li><strong>Bitrate Oscillation<\/strong>: Quality shifts between HD and SD are jarring, even when there&#8217;s no actual freeze.<\/li>\n\n\n\n<li><strong>Playback Failure Rate<\/strong>: The percentage of sessions that never start due to technical errors.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>How <a href=\"https:\/\/www.yololiv.com\/yolocast-overview\">YoloCast<\/a> addresses this<\/strong>: YoloCast uses its own&nbsp;<strong>Ardent Streaming Protocol (ASP)<\/strong>&nbsp;to protect your stream from network problems, reducing the buffering, frame drops, and glitches that destroy viewer satisfaction scores.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement and Retention Metrics<\/h3>\n\n\n\n<p>Watch time tells you a lot. A series where more than 70% of viewers finish each episode is a strong signal to make more of it, and a series where fewer than 40% finish is an early warning sign that something isn&#8217;t connecting. Session frequency matters too, because when viewers start coming back less often, that&#8217;s usually the first sign of churn before it shows up in cancellations.<\/p>\n\n\n\n<p>High churn almost always traces back to one of three causes. Either the content library isn&#8217;t deep enough, the price doesn&#8217;t feel worth it, or new subscribers don&#8217;t understand the platform well enough to stick around. Analytics tells you exactly which problem you&#8217;re dealing with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revenue Metrics<\/h3>\n\n\n\n<p>Profit matters more than subscriber count. A platform with 50,000 subscribers and strong revenue per user can be worth far more than one with 500,000 subscribers who cancel within two months. For paid platforms, the most important funnel number is how many free trial users convert to paying subscribers, and for ad-supported platforms, it&#8217;s whether your ad inventory is actually being filled.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leading OTT Analytics Tools<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>Strength<\/th><\/tr><\/thead><tbody><tr><td><strong>Mux<\/strong><\/td><td>Developer-friendly; fast setup; AI workflow support<\/td><\/tr><tr><td><strong>Conviva<\/strong><\/td><td>Real-time data at massive scale<\/td><\/tr><tr><td><strong>NPAW<\/strong><\/td><td>Custom dashboards; deep video intelligence<\/td><\/tr><tr><td><strong>Bitmovin<\/strong><\/td><td>Hardware-level performance data<\/td><\/tr><tr><td><strong>YoloCast<\/strong><\/td><td>Built-in analytics for startups<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Ways_to_Target_Audiences_in_OTT\"><\/span>Best Ways to Target Audiences in OTT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>First-party data is the most reliable targeting approach. Collect viewing preferences at signup, track behavior on your platform, and use that for segmentation. <a href=\"https:\/\/www.yololiv.com\/yolocast-overview\">YoloCast&#8217;s<\/a> built-in analytics for ott operators include geography, device type, and new-vs-returning viewer ratios without requiring additional software.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">1. First-Party Data: Build It Before You Need It<\/h3>\n\n\n\n<p>Your own subscriber data is your most valuable targeting tool. Information you collect directly from users, their location, content preferences, viewing history, and search behavior, is more accurate and more valuable than anything you can buy from a third party.<\/p>\n\n\n\n<p>In 2024,&nbsp;<strong>88% of marketers said collecting first-party data was a top campaign priority<\/strong>. Platforms that built this infrastructure early now hold an advantage that competitors can&#8217;t easily close. Start collecting at signup and keep enriching it with every viewing session.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Behavioral Targeting<\/h3>\n\n\n\n<p>People respond to content that feels personally relevant. Research from 2025 found that&nbsp;<strong>96% of consumers are more likely to buy from brands that personalize their messages<\/strong>&nbsp;\u2014 and 81% completely ignore ads that feel random or off-topic. Behavioral targeting uses what viewers have already watched to predict what they want to see next, making every ad and recommendation feel like it was made for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Sequential Storytelling Across Devices<\/h3>\n\n\n\n<p>Viewers don&#8217;t stay on one screen. Someone might watch your content on their living room TV, then see a reminder on their phone later that evening, then finally sign up for a paid plan on their laptop the next morning, and cross-device targeting connects those dots so you can serve the right message at the right moment on the right device.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/www.yololiv.com\/multistreaming\">Multistreaming<\/a> to Reach Multiple Segments at Once<\/h3>\n\n\n\n<p>Startups often focus on one platform at a time. But streaming the same live event to YouTube, Facebook, and a private RTMP destination at the same moment lets you reach completely different audience groups with a single production effort.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><a href=\"https:\/\/www.yololiv.com\/yolocast-overview\">YoloCast<\/a> makes this simple<\/strong>. From one dashboard, you can push your stream to Facebook, YouTube, Twitch, and any custom RTMP destination at the same time, and you can even run two separate live events simultaneously to reach different audience segments at once.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">5. Lookalike and Retargeting Audiences<\/h3>\n\n\n\n<p>Lookalike audiences help you find new subscribers by modeling the traits of your best existing ones. Retargeting brings back users who visited your platform but never converted, and because they already showed interest, they convert at much higher rates than people who&#8217;ve never heard of you.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Video_Content_Strategies_for_Startups_in_OTT\"><\/span>Best Video Content Strategies for Startups in OTT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Launch a FAST channel before a subscription product. Use short-form video for discovery and longer formats to retain viewers. Narrow your niche early: a focused platform consistently outperforms a generic one with the same budget. Use your analytics for ott growth decisions: double down on content where completion rates exceed 70%.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">Short-Form for Discovery, Long-Form for Retention<\/h3>\n\n\n\n<p>Short videos spread fast. Content in the&nbsp;<strong>15\u201360 second range averaged a 2.3% engagement rate in 2025<\/strong>&nbsp;\u2014 higher completion rates, more shares, and lower barriers for new viewers than longer formats. Use short-form content to get discovered on social platforms, then use longer series and documentaries to keep those viewers coming back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Video Marketing Revenue Advantage<\/h3>\n\n\n\n<p>Video is no longer optional. Companies that use video marketing grow revenue&nbsp;<strong>49% faster<\/strong>&nbsp;than competitors who don&#8217;t, with explainer videos lifting brand awareness (96% of marketers confirm this), product demos shortening sales cycles, and short-form content driving the highest top-of-funnel engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Launch a FAST Channel Before a Subscription Product<\/h3>\n\n\n\n<p>Free content builds audiences faster. FAST channels. Free Ad-Supported Streaming TV, let viewers watch without paying anything, which means you face zero conversion friction while still generating ad revenue and collecting first-party data from every viewer. For a startup, this is a low-risk way to prove demand and build an audience before you ask anyone to open their wallet.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><a href=\"https:\/\/www.yololiv.com\/yolocast-overview\">YoloCast<\/a>&#8216;s 24\/7 streaming and Simulated Live features<\/strong>&nbsp;let you run a scheduled channel by replaying pre-recorded content, no live crew required, while the analytics dashboard shows you exactly who&#8217;s watching and when.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Build for a Niche, Not the Mainstream<\/h3>\n\n\n\n<p>Pick a specific community and own it. A platform with 200 hours of content that deeply serves a niche audience will hold those viewers more tightly than a generic platform with 2,000 hours of content that tries to serve everyone. Regional sports, faith-based content, professional education, and specific language communities are all spaces where a focused startup can beat a much larger competitor on engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Match Your Content to Your Business Model<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Model<\/th><th>Content Focus<\/th><th>Key Metric<\/th><\/tr><\/thead><tbody><tr><td><strong>SVOD<\/strong><\/td><td>Deep library, returning series<\/td><td>Churn rate, ARPU<\/td><\/tr><tr><td><strong>AVOD<\/strong><\/td><td>High-frequency, broad appeal<\/td><td>Ad fill rate, session length<\/td><\/tr><tr><td><strong>TVOD<\/strong><\/td><td>Premium events, exclusives<\/td><td>Per-title conversion rate<\/td><\/tr><tr><td><strong>Hybrid<\/strong><\/td><td>FAST for growth + premium for revenue<\/td><td>Full-funnel conversion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_YoloLiv_Solves_the_Startup_OTT_Production_Problem\"><\/span>How YoloLiv Solves the Startup OTT Production Problem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The analytics for ott startups need most are not complex to collect. You need to know who watched, for how long, and what they did next. <a href=\"https:\/\/www.yololiv.com\/yolocast-overview\">YoloCast<\/a> surfaces those numbers in a dashboard your team can act on without a dedicated data analyst. That makes analytics for ott accessible to a two-person startup running their first live channel.<\/p>\n\n\n\n<p>Most startups hit the same wall: production. Professional live content used to require a camera crew, a dedicated computer, and a rack of expensive equipment, none of which a lean startup team realistically has.&nbsp;<strong>YoloBox Pro<\/strong>&nbsp;changes that.<\/p>\n\n\n\n<p>It&#8217;s a single portable device that handles encoding, switching, recording, monitoring, and multistreaming all at once, no laptop, no crew, no complicated setup. You can switch between up to six camera inputs, add lower-thirds and overlays, run instant replay, and stream to multiple platforms live, all from one device that fits in a backpack.<\/p>\n\n\n\n<p>The full startup OTT workflow looks like this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>YoloBox<\/strong>\u00a0handles live production on location, multi-camera, overlays, and simultaneous recording<\/li>\n\n\n\n<li><strong>YoloCast<\/strong>\u00a0distributes the stream to all platforms, manages scheduling, and collects real-time viewer analytics<\/li>\n\n\n\n<li><strong>Analytics from YoloCast<\/strong><\/li>\n<\/ol>\n\n\n\n<p>This used to cost tens of thousands of dollars to build. Now it starts <strong>h<\/strong>\u00a0with a\u00a0<strong>14-day free trial<\/strong>\u00a0for YoloCast, plus a one-time investment in YoloBox hardware.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_The_Infrastructure_You_Build_Today_Is_Your_Moat_Tomorrow\"><\/span>Conclusion: The Infrastructure You Build Today Is Your Moat Tomorrow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The OTT platforms that win the next five years won&#8217;t always have the biggest budgets. They&#8217;ll be the ones that know their audience better, act on data faster, and build content habits that get stronger over time.<\/p>\n\n\n\n<p>For startups, this is the opening.&nbsp;<strong>Analytics for OTT<\/strong>&nbsp;isn&#8217;t a reporting function for big platforms, it&#8217;s the foundation of every smart content, targeting, and monetization decision, starting from day one. Start with QoE monitoring. Build your first-party data before you need it. Launch a FAST channel to learn about your audience for free. Use short-form content to get discovered and long-form to keep viewers loyal. Pick your niche before you build your library.<\/p>\n\n\n\n<p>The tools to do all of this at startup scale already exist.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Ready to Build Your OTT Channel?<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.yololiv.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YoloCast<\/a><\/strong>\u00a0gives you the streaming platform, analytics, scheduling, and monetization tools to go from zero to live, starting with a\u00a0<strong>14-day free trial<\/strong>.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.yololiv.com\/yoloboxPro\" target=\"_blank\" rel=\"noreferrer noopener\">YoloBox Pro<\/a><\/strong>&nbsp;gives you an entire production studio in one portable device, encoder, switcher, recorder, and monitor, ready to stream from anywhere without a crew or a laptop.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.yololiv.com\/compare-plans\" target=\"_blank\" rel=\"noreferrer noopener\">Start your free YoloCast trial \u2192<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n<\/article><div class=\"pvc_clear\"><\/div><p class=\"pvc_stats all \" data-element-id=\"21611\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> &nbsp;1,134&nbsp;total views, &nbsp;2&nbsp;views today<\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>New to OTT? 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