{"id":1583,"date":"2022-02-07T05:46:54","date_gmt":"2022-02-07T05:46:54","guid":{"rendered":"https:\/\/wordpress.yololiv.com\/?p=1583"},"modified":"2022-03-01T11:02:13","modified_gmt":"2022-03-01T11:02:13","slug":"chinas-vibrant-live-selling-vs-us-amazon-live%ef%bd%9cwhat-can-we-learn-from-china","status":"publish","type":"post","link":"https:\/\/www.yololiv.com\/blog\/chinas-vibrant-live-selling-vs-us-amazon-live%ef%bd%9cwhat-can-we-learn-from-china\/","title":{"rendered":"China&#8217;s Vibrant Live Selling VS US Amazon Live\uff5cWhat can we learn from China?"},"content":{"rendered":"\n<p>2022, everyone is talking about live selling. Although Livestream eCommerce in the United States is still in a preliminary phase, it&#8217;s actually has been surging so dramatically in China. Every night tens of millions of people watch live shows hosted by influencers like Austin Lee and buy the products they recommend on e-commerce and social apps like Tao Bao.&nbsp;This blog will show you exactly <strong>what happens in the Chinese live selling market, how it differs from Facebook Live or Amazon Live, and what can we learn from China.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"China&#039;s Vibrant Live Selling VS US Amazon Live\uff5cWhat can we learn from China? | YoloLiv | YoloBox Pro\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/m84L9pXdLMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6ab3e1f526b7b\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6ab3e1f526b7b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.yololiv.com\/blog\/chinas-vibrant-live-selling-vs-us-amazon-live%ef%bd%9cwhat-can-we-learn-from-china\/#What_live_shopping_look_like_in_China\" title=\"What live shopping look like in China\">What live shopping look like in China<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.yololiv.com\/blog\/chinas-vibrant-live-selling-vs-us-amazon-live%ef%bd%9cwhat-can-we-learn-from-china\/#Taobao_Live_vs_Amazon_Live\" title=\"Taobao Live vs Amazon Live\">Taobao Live vs Amazon Live<\/a><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.yololiv.com\/blog\/chinas-vibrant-live-selling-vs-us-amazon-live%ef%bd%9cwhat-can-we-learn-from-china\/#ATTENTION%EF%BC%81\" title=\"ATTENTION\uff01\">ATTENTION\uff01<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_live_shopping_look_like_in_China\"><\/span>What live shopping look like in China<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Let&#8217;s first see what it looks like. Right now I opened the Taobao app owned by Alibaba, which is China&#8217;s Amazon. I know everything is in mandarin, but here&#8217;s how I navigate.<\/p>\n\n\n\n<p>First, click on the live stream which is in the middle of the app, and then it shows the sellers that I follow. I just take this guy my favorite Austin Li as an example.&nbsp;<\/p>\n\n\n\n<p>On the top corner, it shows how many people are watching this live-selling show right now.<\/p>\n\n\n\n<p>On the left corner, there is a chat area, where viewers can type questions and comments to interact with the host and other viewers in real-time. And you can see there is a&nbsp; loyalty level tag next to the username when the viewer comment. Some simple tasks, like tapping 50 likes on the screen, can help users level up.&nbsp; And if you got a higher level you will get higher value coupons and other benefits. So it really encourages customers to engage and participate in the live stream.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.37.34-1024x529.png\" alt=\"\" class=\"wp-image-1584\" srcset=\"https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.37.34-1024x529.png 1024w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.37.34-300x155.png 300w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.37.34-150x77.png 150w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.37.34-768x396.png 768w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.37.34.png 1230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Chat Area<\/figcaption><\/figure>\n\n\n\n<p>On the down left corner, there is the product list. Each live stream usually has 100 products for sale, and Viewers can watch recorded demonstrations of previously shown products; if the products are on the featured-product list without any demonstrations, they can request the host to show that product.&nbsp;<\/p>\n\n\n\n<p>Thus, the Livestream has an on-demand component \u2014 if viewers are interested in particular products, those get priority in the presentation. And if you want to buy it, you can tap the orange button and go to your checkout page.<\/p>\n\n\n\n<p>On the top right, there is the coupon center, Viewers are prompted to check out available coupons before purchasing. Some coupons are available immediately after users enter the session; others require more engagement, such as watching the session for 10 minutes or sharing the session with 3 friends.&nbsp; The host can decide details (such as the discount amount) for each coupon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.38.37-1024x525.png\" alt=\"\" class=\"wp-image-1585\" srcset=\"https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.38.37-1024x525.png 1024w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.38.37-300x154.png 300w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.38.37-150x77.png 150w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.38.37-768x394.png 768w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.38.37.png 1229w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Coupon Center<\/figcaption><\/figure>\n\n\n\n<p>Next to the coupon center, there is an AI assistant. You can talk to the AI assistant, and ask when will the new product release, what size will you recommend, and is there any sale or coupon available right now.&nbsp;&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Taobao_Live_vs_Amazon_Live\"><\/span>Taobao Live vs Amazon Live<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>So is there anything similar in the US? Right now I can only find Amazon live. This is Amazon live\u2019s homepage, and you can see there are only 3components: the video stream, list of products, and chat area.&nbsp;<\/p>\n\n\n\n<p>Another thing I found that is so different is that, compared to the Chinese live selling, which is very loud and complex, Amazon live selling is usually very slow &amp; peaceful, it&#8217;s more like youtube tutorial videos, where the host talking about review of each product. One of the reasons is that, Chinese live selling is in a more mature phase, while US vendors are still trying the water.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.39.52-1024x536.png\" alt=\"\" class=\"wp-image-1586\" srcset=\"https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.39.52-1024x536.png 1024w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.39.52-300x157.png 300w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.39.52-150x79.png 150w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.39.52-768x402.png 768w, https:\/\/wordpress.yololiv.com\/wp-content\/uploads\/2022\/02\/\u622a\u5c4f2022-02-07-\u4e0b\u53481.39.52.png 1219w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Chinese liveselling (left) vs US live selling(right)<\/figcaption><\/figure>\n\n\n\n<p>China\u2019s live selling can be the future of eCommerce in the US. I hope this video gives you some insight into what is live selling in China, and if you are interested, make sure to subscribe to Yololivtech, we will have more information about live selling in general. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group has-black-color has-light-gray-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ATTENTION%EF%BC%81\"><\/span>ATTENTION\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don&#8217;t miss the chance to download the FREE Live Selling The Future of Retail \u2013 2022 YoloLiv White Paper!<\/p>\n\n\n\n<p>If you are a business owner or influncer and you haven&#8217;t done a live selling on Facebook, Amazon, or Tiktok yet, I&#8217;m sure it will happen to you at some point in the future inevitably. From Walmart\u2019s partnerships with platforms like Twitter and TikTok to new influencer-led channels at Saks and Nordstrom, 2021 was a year of experimentation when it came to creating new spaces for influencers to peddle products over real-time video. And Livestream Shopping is going to grow even more in 2022.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.yololiv.com\/site\/live-selling\" data-type=\"URL\" data-id=\"https:\/\/www.yololiv.com\/site\/live-selling\">Check the link<\/a> and DOWNLOAD the FREE PDF, and Grow your business with Live Selling!<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<div class=\"pvc_clear\"><\/div><p class=\"pvc_stats all \" data-element-id=\"1583\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> &nbsp;28,892&nbsp;total views, &nbsp;8&nbsp;views today<\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>2022, everyone is talking about live selling. Although Livestream eCommerce in the United States is still&hellip;<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p class=\"pvc_stats all \" data-element-id=\"1583\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> &nbsp;28,892&nbsp;total views, &nbsp;8&nbsp;views today<\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":3,"featured_media":1953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,96],"tags":[],"class_list":["post-1583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-live-selling-tips"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>China&#039;s Vibrant Live Selling VS US Amazon Live\uff5cWhat can we learn from China? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yololiv.com\/blog\/chinas-vibrant-live-selling-vs-us-amazon-live\uff5cwhat-can-we-learn-from-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China&#039;s Vibrant Live Selling VS US Amazon Live\uff5cWhat can we learn from China? -\" \/>\n<meta property=\"og:description\" content=\"2022, everyone is talking about live selling. 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